There are a million things to think about when building the perfect web design: creating graphics, picking colors, choosing the right images… But there’s one thing people like to underestimate when creating their website and that’s choosing fonts. Don’t make the same mistake. Picking the right font can have a huge impact on the final […]
Remember when this was the bleeding edge of web design? The digital world moves fast. Dial up gave way to wifi. MS Paint gave way to Photoshop CC. Yahoo! gave way to Google. What’s sleek and shiny one minute is clunky and dated the next. It’s a conundrum that leaves every business owner with a […]
A website’s a website, right? Wrong. An outdated, confusing or broken website will hurt your brand. We’re not saying it mighthurt your brand, we’re saying it will hurt it. So how can you set yourself up to succeed? You can create an awesome website by totally nailing your web design from the beginning. But what is web design, […]
The WordPress CMS (that’s content management system) can be pretty good. In fact, it’s one of the most user-friendly platforms of its kind, with an intuitive dashboard that lets developers and non-developers alike customize and publish content with flexibility. But just because it’s easy to use doesn’t mean it’s entirely foolproof. When working with WordPress, […]
Infusing beautiful typography into your design is the one of the most effective ways to communicate as a brand. That’s why keeping up with the latest font trends is absolutely essential. Creative fonts can not only carry your message, but they also make a visual impact and evoke emotion. Typography can express joy or fear, […]
You already know that appearing organically on page one of a Google search will help your business generate leads, right? But figuring out how to make that happen can often feel like a daunting task. After all, your job as a small service business owner is already a tough one. I mean, every day you’re […]
The reign of Verdana and Georgia has ended. Well, like a hundred years ago. Now digital designers have limitless resources to expand their creativity in terms of web design. One of the rising trends over the last few years is the use of lettering, calligraphic fonts, brush fonts, display, and other kinds of script typography in […]
We’re experiencing a moment of great creativity in the use of web typography. Google Fonts is without doubt one of the most valuable resources, mainly due to the open source nature of its fonts, which allows for both personal and commercial use. Additionally, the quality of the selection is very high as it takes into account essential […]
People are connected to each other more than ever before on social media platforms, engaging in conversations about your brand and industry. As a result, it’s no surprise that social media campaigns can be a bit overwhelming, but if you stay clear of these common mistakes you’ll be well on your way to effective social […]
Set clear goals on every page Every page of your website should have a defined purpose. For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to […]
User-Friendly Elements Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus. Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your website so that […]
Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization. Though they often overlap, each type of graphic design requires specific set of skills and […]
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