We are digitally creative.

Web Design & Development

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WEB DESIGN

Custom website designs with strategic insights to generate greater brand engagement, higher conversions and measurable results.

Website Design Process

How do you design a website that is custom tailored to your business goals?
See below for an overview of steps from start to launch.

Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.

Once the target audience, value differentiation, and strategic business analysis have been established in the website strategy phase, the project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wireframed and documented. This is the blueprint phase of the project.

In this phase, website designers roll up their sleeves and start applying color and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site.

All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.

Creating a high quality responsive website requires thorough quality assurance testing on multiple devices to ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put into place and the site is tested for proper SEO performance.

After exhaustive testing in the QA phase, a system administrator takes the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviors on the website and analyzes how to improve performance in order to improve conversion rates, time on site, and repeat visits.

How To Increase Engagement Through Your Website Design

In order to stand out amongst competitors in your industry, you need to provide content on your website that is relative to your market, and informative to your audience. A website design that includes strong content, along with an exceptional user experience, will increase your search engine optimization and make your business easier to find for potential customers looking for your services. These features will raise the level of trust that search engines put in your business, and in turn, the qualified traffic that comes to your site. Our integrated marketing team specializes in SEO, content, and online media relations that can help design the necessary content for your website, and strategically market it to solidify your online presence.

A picture is worth a thousand words. When you have a lot to say, sometimes visual media can help alleviate that presentation problem. Pictures, videos, and infographics give you the opportunity to show audiences what you do, rather than just telling them. It provides content to audiences in an engaging and concise format that is easily sharable through other digital platforms. As a full-service digital agency, we can help to generate the media that can bring a whole new look to the design of your website, and essence of your brand.

Make visitors want to engage with your business through inviting calls to action. Compel them to get involved by navigating audiences through your website, presenting them with interesting content that keeps them informed and attentive along the way. When used strategically, these CTA’s can lead right to a conversion that feels natural to the customer, and true to your brand. At Blue Fountain Media, our strategists can create a plan for your website that uniformly fits into the rest of your digital efforts. With a thorough website strategy in place, your calls to action will engage visitors in a way that feels exciting, but still united with your business.

A blog is a great way to create a discussion around your brand. You can generate content covering topics that span throughout your entire industry, and help your company stand out as thought-leaders within your market. This forms a whole new funnel to drive traffic to your website. An individual can share a blog post that in turn drives new potential customers to your website that want to find out more about your company. Our content specialists can help design, write, and manage a blog that reflects your business and your knowledge within the industry, while engaging audiences through compelling content.

Social media has allowed audiences to engage with brands more than ever before. Including access to those channels is a great addition to any website design, especially within blog content. Social media gives you the opportunity to expand the personality of your company, and a lot of customers enjoy connecting with businesses on a casual level. Our online marketing teams can help to integrate social media into your digital practices, and grow your online audience in order to create a more interactive and engaging environment surrounding your brand’s website.

You want the design of your website to reflect the identity of your company, not just the standards of the industry you operate in. An effective website design will portray the unique essence of a brand, while still making it stand out against other competitors within your market. Details about the products and services you provide, contact information, and thorough instructions laying out the steps to make a purchase should be available to visitors. Providing the material needed in order to get to know your company will help potential customers more easily find all the information they need in order to confidently make a conversion. At Blue Fountain Media, we work to get to know the people behind the brand so that we can better your digital efforts. We want to help market your business to an online audience through engaging designs that will grow your brand online.

With the growing popularity of mobile devices, the importance of designing a website that is compatible with all of these platforms is essential. You want your visitors to be able to view and navigate your website from whatever medium they are using. Whether that be a laptop, tablet, or mobile phone, making sure that your website accessible and functioning in all of these formats should not be overlooked. Not only does it give you the most value from a business perspective, but it makes engagement easier than ever for the customer.

At the end of the day the most important aspect to a well-designed website, is that it needs to work. Your site needs to function properly, and on a consistent basis. If a visitor gets to a page and is unhappy or confused by the usability, they are going to leave. Our developers test the quality of each website we develop in order to ensure that they are functioning in the best possible way, and are quick to make changes to alleviate any issues that may arise. This guarantees an effortless experience for our clients, and an engaging one for their audiences.

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CONTENT MANAGEMENT SYSTEM

We design custom CMS platforms based on your specific website needs and business goals.

What Is A CMS?

Content management systems (CMS) help facilitate the creation, publishing, distribution, organization and management of digital content.

CMS platforms help create the structure of how information such as articles, videos, design elements and images will be presented. Also, they provide you with all the tools necessary to populate that onsite content. When determining what CMS you should use, our team of digital experts help you find the right solution based on the unique needs of your company. Each CMS can be custom designed and tailored to your team’s needs and abilities.

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eCOMMERCE WEBSITE DESIGN

Raise the bar for your customers with an online experience that exceeds their expectations and enhances your ROI.

Ecommerce Websites

Our designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. User interfaces are intuitively designed, pages load quickly, and checkout is a breeze. 
We view web design from a creative and strategic perspective. Every website we create, every element and feature developed for our clients, should not only be stunning – it should also have a purpose. See how our results-driven approach to creative and responsive design has transformed brands online.

Essential Features of a eCommerce Website

Give users the flexibility to search for the products that they’re interested in. If the search bar suggests results, that will help you sell more by sending traffic to those specific products or categories. Don’t forget to highlight certain promotions as well on seasonal holidays, which can push traffic to specific parts of your website.

Showing users related products that compliment or are similar to the product page they’re viewing is a great way to increase your bottom line. Using this type of feature can influence users to spend more time and money on your website by showing them products that are like the ones they’ve expressed interested in as opposed to just a random of assortment of products from your website. Furthermore, implementing social media share features on your product pages so you can leverage customers to show your products to friends and colleagues is a great way to get products that are relevant to an audience’s interests on their radar for the first time. Although users can always do this manually, having social share buttons dramatically increases the chances that someone will share a product with their social networks.

Allowing your users to customize their eCommerce experience on your website by giving them the ability to filter through your category pages based on prices, popularity, and more is an essential tool for any website to have. Customers don’t enjoy clicking through endless pages of products, so having a “View All” option is also a good idea to make things easier. To help customers that are interested in a product on a category page, use a quick preview feature to help your customers decide if they want the product without having to click through to the actual product page.

It is very important to provide all of your product information, including extensive details about each of your products in a clean, concise, manner. If a customer cannot find all the product information they are looking for, they may feel too uncertain to complete their purchase. When products, sizes, or colors do happen to go out of stock, allow customers to sign up to be notified of when the product they were looking for becomes available. This way they are less likely to go to a competitor, and it shows that you care about serving their needs.

When a visitor adds an item to their shopping cart, make sure to display the cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience is smooth and the customer is assured that their goods have been added to the cart. Sometimes, visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the choice between deleting a product from your cart or buying it, allow them to save it for later instead.

It’s essential for any successful eCommerce site to avoid using a single or flat rate for shipping. Different customers will want different shipping mods – some want their products to arrive immediately and others are fine with paying less for slower shipping. Since the checkout process is a significant investment of time and effort, allow customers to calculate the shipping costs directly from their shopping carts before they start going through the checkout process.

Clicking the final “submit payment” button for many customers can be a very stressful moment. Calm their nerves by not only displaying a payment confirmation page, but also by sending them an email confirming receipt of their payment. Provide your customers with tracking information once their order has shipped as well, so that they can feel at ease through the final step of the transaction.

Back-end of a Strong eCommerce Website

The ability to control your meta data is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to help handle title tag creation. A sitemap.xml file tells search engines about all the pages on your website, and ensures that those pages get crawled. However, you don’t want to have to write the page title of each and every product on your website. Instead, creating rules for each product will help you optimize a large number of product pages all at once.

If you have a website that is constantly adding new content, you need to have a way to easily add essential code to new pages. This includes things like the Google Analytics tracking code, Website Optimization software code, or any other third-party javascript code that needs to be included on every page of your site. Having this set up ahead of time will compress testing timelines by skipping the need for a web developer each time work is required. This is particularly helpful when existing code simply needs slight modifications in order to continue providing your business with the functionality it needs.

As the owner of your website, you should have a place where you can review all pertinent information regarding how your site is performing. Your website’s dashboard should be customizable and offer summary information about stock items, information requests, sales figures, and ecommerce performance metrics. By having a comprehensive understanding of the status of each sale that comes from your website, shipping orders, and customer information, you can consistently update product colors, sizes, and descriptions to decide which categories or subcategories to feature on the home page or navigational menus based on your customers’ purchasing patterns.

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RESPONSIVE DESIGN

Responsive web design generates higher conversions across desktop, tablet and mobile devices.

What Is Responsive Design?

A responsive design ensures that your website will adapt to each unique device used to access your site. The best responsive websites automatically re-size all onsite content, images, and functionalities for mobile, tablet, and desktop.

Why Should I Use Responsive Website Design?

Whether customers are visiting your site while on-the-go, or in the office from their desktop, the user-experience is always optimized. A responsive website dynamically re-sizes its layout for mobile, tablet, and desktop in order to ensure the website is easy-to-use on any device.

Mobile web usage is growing at an extremely rapid rate that presents enormous opportunity. A website that is not responsive for mobile devices could potentially miss out on a lot of business opportunities. Our professional responsive designs deliver outstanding results for desktop, tablet, and mobile users. Responsive web design ensures that every user experience is an excellent one.

Responsive website design can create much more efficiency in development time and cost. The responsive website development approach enables you to optimize your online business for all devices with a single design. Without this approach, you’re forced to spend time and resources building a separate mobile site.

Responsive design is the preferred option when it comes to making your website both mobile friendly and search engine friendly. When it comes to SEO, a responsive website can greatly help your initiatives and make it easier to benefit from Google’s ‘mobile first index’ approach. By providing a website optimized for all screen sizes, you make it easier for search engines to understand and serve your content.

Back-end of a Strong eCommerce Website

The ability to control your meta data is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to help handle title tag creation. A sitemap.xml file tells search engines about all the pages on your website, and ensures that those pages get crawled. However, you don’t want to have to write the page title of each and every product on your website. Instead, creating rules for each product will help you optimize a large number of product pages all at once.

If you have a website that is constantly adding new content, you need to have a way to easily add essential code to new pages. This includes things like the Google Analytics tracking code, Website Optimization software code, or any other third-party javascript code that needs to be included on every page of your site. Having this set up ahead of time will compress testing timelines by skipping the need for a web developer each time work is required. This is particularly helpful when existing code simply needs slight modifications in order to continue providing your business with the functionality it needs.

As the owner of your website, you should have a place where you can review all pertinent information regarding how your site is performing. Your website’s dashboard should be customizable and offer summary information about stock items, information requests, sales figures, and ecommerce performance metrics. By having a comprehensive understanding of the status of each sale that comes from your website, shipping orders, and customer information, you can consistently update product colors, sizes, and descriptions to decide which categories or subcategories to feature on the home page or navigational menus based on your customers’ purchasing patterns.