We are digitally creative.

Digital Marketing

0
Marketing Strategy

Successful marketing campaigns start with insightful planning and research to identify KPIs and ensure unique brand goals are met.

Marketing Strategy Process

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

As we begin to learn more about your business, we will conduct marketing research and an in-depth audit of your industry landscape in order to identify cultural trends, define your target customer, and determine the value propositions that make your brand stand out in the market.

Here we begin to lay the foundation for all future efforts in the marketing plan. We craft the messaging that properly communicates the voice of your brand, determine the specific channels that will help reach your target audience, and define the KPIs that will help us track and measure the results of your marketing campaigns.

We will utilize the established messaging and branding to design all of the creative assets needed to conduct the campaign and bring the marketing concept to life. From print materials to unique collateral for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.

Once the initial marketing strategy is in place, we will create an activation plan for how to execute your campaign. Together we will work to allocate a budget for each marketing channel, develop a media plan, and establish an execution timeline to manage the deliverables of the campaign itself.

0
Search Engine Optimization

Our SEO services help drive traffic to your website by improving keyword rankings in search engines.

Our Approach to SEO

An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.

Onsite optimization, tailored to user-experience and including technical optimization as well, helps to maximize SEO efforts and improve search engine rankings.

Onsite content is created with SEO best practices top of mind while still providing value to the user and avoiding unnatural keyword rankings.

Monthly analysis and media outreach takes place to identify opportunities for expanding audience reach, helping visitors find your site, and improving overall user relevancy.

Best SEO Practices

While these forbidden tactics may offer short wins, the penalties associated can wreak havoc on your most important rankings in the long-term.

Continual training and professional development for all members of the team is one of the many ways we ensure our client’s success.

We develop content and structure website with the user-experience always top of mind.

We never leave potential opportunities on the table, and always keep your core objectives in focus.

0
Paid Media

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

Keys To A Successful Paid Media Campaign

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.

Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis.

Monthly link building and content outreach takes place in order to augment ranking growth

Enhanced Targeting With Paid Media Marketing

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:

Uses keywords designed to direct visitors who are likely to be interested in your products and services. 
Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you’ve still paid for the click. The landing page for each PPC ad should be highly relevant to the search. 
Matching Options: You can specify whether to bid on broad match keywords, (e.g. a bid on “website design” will show your ads for the query “website design company”, but also “website design awards”, or narrow your targeting with phrase match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword “jobs” in an ad group with the broad match keyword “website design” will display your ad for the query “website design company”, but not “website design jobs”.

If you are only looking to attract local customers, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Manhattan Dentist).

PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers.

0
Email Marketing & Automation

Make the most of your list of subscribers through an optimized email marketing strategy.

Our Approach to Email marketing

We couple strong landing pages with effective emails to increase overall conversion rates.

Our newsletter designs increase click-through rates and boost user engagement.

Email Marketing Process

It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations. 
Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.

Most recipients spend no more than a couple seconds when viewing an email, so it’s critical that your campaigns are designed to be both cohesive and compelling to engage with. 
Whether you are supplying an informational resource or marketing a product with your email marketing campaign, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.

We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we help your campaigns drive results. 
The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers’ expectations and use landing pages that reflect whatever your email is advertising. As a brand, you want to offer a consistent user experience to your customers for the entire campaign so that in turn, the experience drives conversions.

Nobody likes to receive an email that isn’t addressing their specific needs. We send relevant messages to users who want them through use of segmentation, analytics, and past user activity. 
All of our email marketing campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created with email best practices, as well as brand-specific data or the use of email automation, which allows us to create an email that is perfectly tailored to your customers.

To make sure that the highest percentage of subscribers open and click-through your email campaign, we will find the optimal time and frequency to distribute campaigns. 
Our email marketing solutions are always focused on driving results. We thoroughly analyze findings and aim to understand user behavior surrounding email campaigns, and use our insights to develop an approach that best fits the needs of your brand and users. This phase of the process is a critical component of an effective email marketing strategy as it helps to identify what’s working best and where there may be areas for improvement.

0
Social Media Marketing

Engage users and expand your audience with a strategic social media engagement strategy.

Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.

We Leverage Social Media to Engage Your Audience and Increase Sales

Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.
Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels of communication for customers to register complaints, concerns, and suggestions. It can also be done proactively, by monitoring what people are saying about your brand online.
A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.
People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.
Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.

Social Media Integration

Social Media Marketing offers great advantages when it comes to targeting a brand’s target audience. There are a number of techniques you can use to efficiently reach your desired audience:

Easily share content through Twitter, Facebook, and hundreds of other Web 2.0 websites

Effortlessly create site accounts and logins with Facebook Open Graph

Quickly create bookmarks to your site through use of readily available social media tools

Leverage influential capabilities of social media by integrating Facebook on eCommerce websites

0
Content Creation & Marketing

An effective content marketing and development strategy allows you to bridge the gap between online and offline marketing initiatives, by creating a unanimous voice to tell your story.

Content Marketing Process

We can plan, create, and implement content that truly speaks to your prospective clients.

Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content marketing initiatives will communicate effectively with your audience.
High-quality and sharable media is essential to successful content marketing. Marketing strategists and content writing experts collaborate throughout the content development process to ensure there is unique content catered for each specific marketing channel to meet the overall goals of your business.
Whether it is the launch of a redesigned website, out-of-home advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience.

Our cohesive content creation strategies incorporate content that can be distributed and supported across multiple channels in order to raise brand awareness, and create a unified voice behind your business.

The Impact of Content

Content plays an integral role in all other digital marketing channels.

Compelling content development is crucial in getting recipients to open, and then click through your email marketing initiatives. Providing your audience with messages and resources worth reading is what will keep them coming back for more.

Content that is easily sharable means that it has the capability to get in front of a wide audience. Creating resources that can be distributed on social platforms allows you to show your value to your followers, and hopefully your future customers.

In order for PPC campaigns to be effective, you need great content creation. It needs to draw in the reader, and give them just enough information to pursue further details and visit your website.

Building up a persona for your business depends on a good relationship with your public audience. That means utilizing the right content strategy to display your thought-leadership, build up your inbound links, and solidify a reputation for your brand.

Your website will be recognized and rewarded by search engines that believe you have quality content and writing to share with users. Consistent publishing and building up a good reputation will organically increase your positioning.