8 very practical digital marketing tips for small businesses

1. Optimise your website for mobile With 80% of Internet users regularly browsing the web on a mobile device and Google’s recent decision to reduce the search engine ranking of websites that aren’t optimised for smaller screens, it’s become essential that your website is mobile friendly. You can test here if your website is considered mobile friendly by Google. We wrote a …

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How Do I Add My Business to Google Maps?

The Google Maps function, formerly known as Google Places, is now part of the Google My Business dashboard – Google’s dashboard for managing and tracking your online presence across Google’s various platforms including Google Local (Google Maps), Google+, Google Analytics and Adwords. As you’re preparing to set up your listing, just a reminder – although Google will, in some situations, display businesses from …

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How to Ensure Your Service Business is Found in Google Every Time

You already know that appearing organically on page one of a Google search will help your business generate leads, right? But figuring out how to make that happen can often feel like a daunting task. After all, your job as a small service business owner is already a tough one. I mean, every day you’re out there in the field …

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45+ Free Hand-made and Calligraphy Fonts

The reign of Verdana and Georgia has ended. Well, like a hundred years ago. Now digital designers have limitless resources to expand their creativity in terms of web design. One of the rising trends over the last few years is the use of lettering, calligraphic fonts, brush fonts, display, and other kinds of script typography in web design, something that since …

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20 Best Google Web Fonts

We’re experiencing a moment of great creativity in the use of web typography. Google Fonts is without doubt one of the most valuable resources, mainly due to the open source nature of its fonts, which allows for both personal and commercial use. Additionally, the quality of the selection is very high as it takes into account essential aspects of web and mobile …

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Social Media Mistakes

People are connected to each other more than ever before on social media platforms, engaging in conversations about your brand and industry. As a result, it’s no surprise that social media campaigns can be a bit overwhelming, but if you stay clear of these common mistakes you’ll be well on your way to effective social media marketing. Ignoring It All …

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How to Build a Successful eCommerce Website

Set clear goals on every page Every page of your website should have a defined purpose. For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase. Your shopping …

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Designing an Effective Ecommerce Website

User-Friendly Elements Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus. Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your website so that users know exactly what they …

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The 8 types of graphic design

Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization. Though they often overlap, each type of graphic design requires specific set of skills and design techniques. Many designers specialize …

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The 5 rules of design composition and layout

Everyone knows to get better at any art form, you have to first understand the particular tools and procedures that form it. Design is no different from playing an instrument or even a chef making a meal. If the elements of graphic design (line, color, texture, shape) are the ingredients laid out in front of her and the principles of design (movement, rhythm, proportion, …

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